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About

We started BELUZA because we missed sharper agencies.

Our story

We've worked at the kind of agencies that win the pitch and lose the relationship. We've sat client-side and watched senior strategy drift into junior account management. We've shipped campaigns where the only thing scaling was the invoice.

BELUZA is the agency we wanted to hire — and never quite found. A small senior team. A clear point of view. A measurement discipline that survives boardroom scrutiny. And an honest appetite for the parts of marketing that have actually changed in the last twenty-four months: AI-powered search, model citations, and the buyer journeys forming around them.

We aren't here to ship "AI-flavoured" decks. We're here to rewire how your brand earns attention in a world where the first answer increasingly comes from a model — and the second one from a search engine that's taking notes.

That's the work. That's the agency.

How we operate

Six principles
we don't compromise on.

  • 01

    Outcomes over deliverables

    Decks don't move pipeline. We staff for impact and measure ourselves against your commercial KPIs — not retainer hours.

  • 02

    Data, not anecdotes

    Every recommendation is backed by data we can show you. Every claim ties to a chart, a forecast, or a model run.

  • 03

    AI as a co-pilot, not a punchline

    We use AI tooling daily to find signal faster, ship creative faster, and report sharper. Humans still own the strategy.

  • 04

    Transparent fees

    No agency margin hidden inside media. No mystery line items. You see what we charge and why — and you keep your accounts.

  • 05

    Senior on every account

    You hire us, you get us. The strategist who sells the work runs the work. No bait-and-switch staffing.

  • 06

    Cadence over heroics

    Boring weekly rhythm beats clever quarterly fireworks. Our operating system is the unsexy reason results compound.

Who we work with

Brands with ambition.
Categories with motion.

We're selective. The work is better that way, and so is the relationship. We don't take on more clients than we can actually serve at a senior level.

  • AI & SaaS

    Category-creators, model providers, and applied-AI startups where pipeline pace matters more than vanity reach. We help you compound visibility while you ship.

  • B2B & Tech

    Long, considered sales cycles. Multiple stakeholders. Hard ICP. We build full-funnel programmes that warm accounts before sales ever has to call them cold.

  • Consumer & DTC

    Brands competing on margin, repeat rate, and creative velocity. We blend paid social, retention, and brand work that compound into a defensible growth engine.

  • Challenger Brands

    If you're going up against a category incumbent with ten times your budget, you don't need a bigger plan. You need a smarter one. That's us.

Leadership

Senior on every account.
By design.

Portrait — Founder, Strategy

Founder, Strategy

Twelve years across paid media, growth, and AI search. Previously led growth at two scale-ups and built measurement stacks for global B2B brands.

Portrait — Head of AI Visibility

Head of AI Visibility

Built one of the first commercial Share-of-Model frameworks. Background in semantic search, knowledge graphs, and content strategy.

Portrait — Head of Performance

Head of Performance

Decade running paid acquisition for consumer and B2B brands. Specialises in incrementality, MMM, and creative velocity.