Insights

Sharper thinking.
Smarter performance.

Field notes from the BELUZA strategy team — AI search, paid media, measurement, and the small craft of running modern marketing well.

Featured · AI Visibility

12 April 2026 · 9 min

What gets cited in AI answers — and what doesn't

We analysed 4,200 prompts across the four major models. The patterns of inclusion are clearer than most marketers think — and almost none of it is about traditional SEO.

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SEM · 7 min

Paid search isn't broken. Your bid strategy is.

If your CPA is up and your share is flat, the answer probably isn't a bigger budget. It's a structural rebuild — and we walk through ours.

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AI Visibility · 11 min

The Share-of-Model framework

How we measure brand visibility across ChatGPT, Gemini, Perplexity, and Claude — monthly, comparably, and tied to revenue.

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Sharper thinking. Smarter performance.

What gets cited in AI answers — and what doesn't

Paid search isn't broken. Your bid strategy is.

The Share-of-Model framework

Sharper thinking.
Smarter performance.